Working with our brand partners, Figure, we helped Coolcore pull off a comprehensive digital makeover with a modern, sophisticated, and user-centric website that reflected the quality of their brand.

Coolcore wanted a comprehensive digital rebrand to elevate their online presence. The new site needed to accommodate multiple language versions, all of which could visually prioritize the premium visual content provided by Figure.

Choosing the right tech to meet the brief

Using Next.js with a Prismic CMS was a no-brainer for this project. We created a customized library of designed modules to allow the Coolcore team to showcase their fabrics, constructions, and collections, alongside flexible, repeatable templates for all content types and resources, including case studies, tradeshows, articles and more.

Through the site, we used a combination of vimeo-hosted and directly embedded videos from Prismic to optimize performance white also presenting a high-end, content-forward site that best displayed the branding materials they had created.

Integrating languages

We needed a build that was extensible for multiple audiences, in multiple languages. Using Prismic’s Translations & Locales feature meant that we were able to build this extensibility into the bones of the site. Every element of the site is editable, translatable, and reusable in whatever locale Coolcore expands into - for each language they want to add, they can have a unique site, with different content, different languages, and a different locale path.

Collections module

A standout custom moment amid it all is the compact yet comprehensive module featuring Coolcore’s Collections inventory, visible here.

This module is an excellent example of subtle yet impactful custom development: it allows Coolcore to showcase their inventory in a user-friendly, interactive way while limiting any need for scrolling or deep searching. It supports both light browsing and finding specific information quickly, with the added capability for Coolcore to track and add PDF downloads for each item.